Store-brands offer real savings

As healthcare costs continue to build, and consumers are expected to bear more of the burden, it is only natural to consider the value of the dollars spent for you or your beneficiaries' healthcare. Healthcare value can be calculated very simply as the clinical benefits a patient experiences in relation to the dollars spent.

Store-brand over-the-counter medications can offer consumers real value and savings– hundreds of dollars per year, in fact, on treatments for conditions like heartburn where daily or frequent medication regimens might be indicated (see savings chart below).

Store-brand drugs like antacids, H2 blockers and PPIs are manufactured for retailers by companies like Perrigo under the same highly regulated, FDA-controlled environment as the national brands. Furthermore, the FDA requires store-brands meet bioequivalence requirements – meaning store-brands and generics must show through rigorous testing and study that they are therapeutically equivalent to their brand counterparts.

National Brand (NB) Store-Brand (SB)
Dosage Average Base Price Comparison** SB Savings
Prilosec OTC® Omeprazole
delayed release tablets
20 mg / acid reducer
Tablet 42 ct NB
Prevacid® 24HR Lansoprazole
delayed-release capsules
15 mg / acid reducer
Capsule 42 ct NB
Pepcid® AC Heartburn Prevention Tablet 50 ct NB
Pepcid Complete® Dual Action Complete Chewable 50 ct NB
Zantac 150® Heartburn Relief Tablet 24 ct NB
Tums E-X® Antacid Tablets Chewable NB 116 ct
SB 96 ct
Maalox® Advanced Regular Strength Antacid Liquid 12 oz NB
Pepto Bismol® Maximum Strength Stomach Relief Liquid 12 oz NB
Pepto Bismol® Original Strength Stomach Relief Liquid 8 oz NB

**IRI FDMx Current 52 Weeks 2/12/2012